"Fashion is a luxury, ethically sustainable fashion is a necessity" - India Grace.
At India Grace, we believe in fashion with a purpose. Our ethos is built upon three pillars that guide everything we do:
With a commitment to these values, we strive to make a positive impact on the fashion industry and the world.
One of the core principles of our brand is the unwavering support for small businesses and local artisans from rural India. We deeply value the traditional craftsmanship, and artistic skills passed down through generations. Each sari we acquire is meticulously assessed by our artisans, who deeply understand how to best showcase the fabric’s beautiful patterns and colours in their garment re-imagining. By supporting these artisans, we help preserve their livelihoods and contribute to sustaining a rich cultural heritage.
Safe Working Conditions and Fair Wages
We take great pride in ensuring that the individuals who bring our creations to life work in safe and ethical conditions. Respecting their dignity and well-being is of utmost importance to us. We maintain fair wages and transparent processes and foster an environment of respect and collaboration. This commitment to ethical practices is not just a responsibility but also an acknowledgement of the invaluable contributions made by our artisans.
Our advocacy for sustainability extends to bringing vintage pieces into your wardrobe. Educating others about the impact of fashion choices on the environment is the first step towards positive change. Vintage garments offer numerous benefits; they save you money and assure the finest quality. By embracing vintage, you contribute to the revival of a more eco-friendly production process from the past. Each vintage piece carries a unique history and offers you the chance to stand out and make a fashion statement that transcends trends.
“Clothing can hold loving memories, just as easily as the human heart” – India Grace.
This quote by India Grace encapsulates the essence of our brand. We recognize that clothing is not just fabric but a vessel for cherished memories, stories, and emotions. It is our privilege to share the creations of our talented artisans with you, each piece crafted with love and care.
As you wear our garments, you become an ambassador of sustainable fashion and an advocate for ethical practices. Together, let us spread the word, create awareness, and positively impact the world we inhabit.